Jhlechia Ervin
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GTM Strategy
Project type
New Product Marketing
Role
• I wrote copy for the website, promotional emails and marketing materials, helping to coordinate the overall design with our creative team.
• I created video scripts and collaborated with graphic designers to complete videos we could run ads with.
• I developed an outbound marketing plan to reach local medical practices, successfully leading a team in customer acquisition efforts.
Approach
Through every customer touch point, it was important to weave a story that could expand across every channel. As a team, we focused on the challenges that our ideal buyer persona was facing and sought to establish our product as one that could allow them to be the hero in their own story.
So what did that mean? It meant helping them appear to be available to their customers at all times! It meant removing the barrier to appointment booking that has become synonymous with most medical offices.
Key Insights & Results
Through our efforts, we were able to establish the Joon Joon Answers brand, onboard 10 new clients in the first month, and gradually expand our clients over the course of the year. By the end of our first year of debuting this service, we had implemented virtual answering services for just shy of 50 local offices.
Joon Joon Answers is a virtual answering service established to help medical practices run their offices more efficiently by providing them with a service to help them answer their calls when staff members are busy or out of office. This ensures that they can successfully service every customer and deliver a memorable experience.
